Digital agency, Mabua, contracted me to work with them on the V&A Waterfront website. The site needed a complete overhaul and needed to be made responsive. The V&A waterfront website has a diverse user spectrum, meaning that the home page had to deliver a lot of different content aimed at many different people.
The proposed UX was to create a visually rich tapestry of content that users could explore and then navigate deeper should they wish to “discover” more. A grid format allowed for a clever responsive solution as the blocks could stack under each other retaining and order of priority and weighting. This did however require a considered design approach to avoid being cluttered.. A floating side navigation meant that users coming to the site knowing what they wanted could still navigate easily and quickly.